Thursday, December 02, 2010

Consumers Want To Become Curators: Social Curation and Social-Lites Are Coming

Yes I think that curation is the next big movement in social media. And sites like Amplify are great tools for helping in all of this. Amplify is one of the only services besides a blog that allow for longer content and easy comment management. Used along with sites like Storify and Amazon I've found that you get a more unified presentation of your posts, ideas, and thoughts. Curation solves the big problem of how you keep your blogs, posts, comments, ideas, and other such information in front of an audience scattered across so many different sites and services. And with curation it's finally possible to provide to all your followers a way for them to access your content no matter when or where it was created. So that Tweet you made at 2am Monday morning can be seen by a FaceBook follower Wednesday afternoon. Only curation can add the vital elements of combined cross platform information availability with long term public display and availability. It's those two final features that are missing from all the current social media sites and services out there. It's with the use of curation that you give your posts, blogs, comments, tweets, and ideas more than one short moment to be seen by the public.

Amplify’d from
Why would consumers want to become curators? Because many of them are investing time and effort in building BRAND ME, via online profiles that record their opinions and recommendations. And as audiences in knowledge economies value interesting, relevant and useful tidbits, they bestow status on those curators or SOCIAL-LITES who share.
So, consumers will talk more about brands in 2011 than ever before, and opportunities for brands that create engaging content that consumers want to share, or that have personalities that actually engage consumers will also be bigger than ever. Making it easy for SOCIAL-LITES to retweet or 'like' this content is of course requirement number one.
The STRP Art and Technology Festival which ran from 18 - 28 November 2010 in Eindhoven, the Netherlands, employed the use of RFID in museums and galleries that allow guests to rate art via RFID wristbands. Visitors used RFID wristbands and 'dashes' (which represent how much they liked something) to tag art, with the results collated to create a visible "tag cloud," showing the most popular exhibits, and where they were located.
Levi's has integrated its online store with Facebook, allowing shoppers to socially interact with friends and create a 'like minded shopping' experience. From the Levi's store, users are able to share products with friends through the Friend Store, 'Like' them or search for 'Top Liked' products within Facebook.

Amazon now enables users to integrate their Facebook and Amazon accounts. The feature allows Amazon to connect through to a user's social network, then base recommendations (think books, DVDs and musicians) upon the information found in his/her Facebook profile.
US based Mombo analyzes Twitter feeds from users all over the world and assigns ratings on movies based on the collective opinion of Twitter users, with each tweet being analyzed by the site's 'sentiment analysis' engine. Users who sign in with Twitter will get movie recommendations based on what they and their friends have tweeted about.
Storify helps its users to curate content that they find on social networking sites. Users cut and paste pieces of content (including pictures and video) from various sources on the web and put it all together in order to communicate their desired message.

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