According to a Guardian Life Small Business Research Institute survey owners still trust and value business software and their company website(s) more than social media sites and services to operate their businesses more efficiently and acquire new customers.
Social media currently is an important tool primarily among women, millennials (under age 28), companies with 10 or more employees, and businesses that have experienced or expect to experience growth in revenue; the importance of social media drops with the age of the owners and businesses surveyed.
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