Google has add a new piece in their arsenal of online apps and tools that should have Microsoft worried about their hold on enterprise mail.
For now anyone can duplicate an MS exchange server to the cloud using gmail and have that mail available to users through gmail in exactly the same structure as it was under MS Exchange.
And this back up can be kept synchronized in real time such that if MS exchange becomes unavailable users can switch to the gmail copy and know that it's complete and ready to go.
Having the ability to have a fully functional back up for MS exchange is a big deal for businesses and so this feature will be popular. And of course it makes it easy for any business to more over to gmail since everything is already there.
You can bet MS sees this as a shot across the bow and it will be interesting to see how they respond. And of course their responses are limited since they can't offer the same service for gmail with it being cloud based.
So will this reduce MS Exchange's hold on the enterprise? I can only think it will.
Google Launches Tool to Get Companies to Back Up Their E-mails With Gmail
Google has just launched Message Continuity, a cloud-based enterprise solution for backing up corporate e-mail whenever Microsoft Exchange goes down.
The new product, powered by Google’s 2007 acquisition of Postini, focuses on giving companies another access point to their e-mail accounts. It essentially creates a complete backup copy of Microsoft Exchange Servers and puts those e-mails into a Google Apps account, replicating that information within Gmail, Calendar and Contacts.
The hope is that when a company’s e-mail servers go down, it will be able to boot up Google’s cloud-based solution and continue its work without interruption. Google and Exchange are constantly synced to make sure Message Continuity is up-to-date. And because it’s cloud-based, the only way it goes down is if Google goes down.
It’s also a not-so-sneaky attempt by the search giant to get enterprises to switch from Outlook to Gmail. “Since Microsoft Exchange and Gmail are always in sync with one another, there’s no need to migrate email data when eventually deploying Google Apps,” the company said in its blog post.
Google acquired Postini in 2007 for $625 million for its cloud-based e-mail technology. It’s the basis for some of Google’s cloud security features.
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